A growing discussion in the world of web design is the topic of what is best for the mobile experience – responsive web design or custom-built mobile applications?
A growing discussion in the world of web design is the topic of what is best for the mobile experience – responsive web design or custom-built mobile applications? There are many variables that should level out what is best for your business but with both options on the cutting edge of the technology scene, it begs the questions of which one is better and which one is more cost effective?
Over the years, the answer to this question might have fluctuated quite a bit. Customized web applications were the most impressive to the consumer, as they offered wider functionalities with updates and plug-ins that could be implemented for increased capabilities. Essentially, the mobile application was a more sophisticated, convenient technology. But as the bottom line grew more important companies started to ask if it was really necessary and more efficient to build custom applications. It depends on who you ask and what you need your mobile interface/application to do. Today, a responsive web design theme – the buzzword of today’s up and coming development and design technology – is a challenger to the app’s dominance.
A good first step in answering this question for your business is starting with the actually needs of your company and forget about lingo and buzzwords. If you are a business that is service oriented and conducts most business over the phone or face-to-face, a web application, by its very nature, is not necessary. A technology company that has an extensive array of product and service offerings with descriptions and even a mobile shopping cart, a customized web application is rendered almost essential due to the needs of the business.
In terms of cost effectiveness, it depends on the number of web applications that would need to be built and customized. If one application will allow users all the functionality and capability you wish to provide that would surely be more cost effective than a redesign of your core website. However, in the long run, responsive design efforts tend to end up being more cost effective because you get a bigger bang for your buck. In a responsive website design, you are updating your site into an aesthetically pleasing and easy-to-use style to boost viewership for new and repeat users. At the same time, you are still making product and/or services presentable on any device a consumer may use. Companies can sometimes find themselves in trouble if their services start to extend and, in turn, require more web applications, different interfaces, maintenance or new functionalities. Much of that hassle can be avoided by hiring a web design company to convert the site into a responsive theme.
GreatCircle Studios is the author of this article on WordPress Web Design. Find more information, about Responsive Website Design here
